Professional Experience

SUMMARY 

 A results-driven, enterprising, and change-oriented marketing professional with in-depth experience in positioning, messaging, branding, digital marketing, merchandising, product demos, events, marketing campaigns, strategic planning, forecasting and budgeting, and project management. Spearheads innovative solutions and ideas that capture company value while considering current market trends and needs. An adaptable leader who empowers an organization to enhance business growth and opportunities, while fostering collaboration that ensures organizational excellence and maximizes capabilities.

EXPERIENCE 

PCS WIRELESS, Florham Park, New Jersey
Vice President, Marketing, 2022 - 2024

  • Managed corporate and product marketing initiatives including digital presence, messaging, trade shows, campaigns, and sales materials globally.

  • Directed internal designer and external agency relationships to deliver effective marketing support for both business development and commercial goals

  • Successfully executed multiple cross product marketing campaigns and international trade show presence, while implementing ROI and tracking processes to evaluate the effectiveness of each initiative

  • Led the development of multiple RFP responses for world’s largest device manufacturers and wireless service providers, successfully positioning company as lead contender for each project.

SYNCHRONOSS TECHNOLOGIES, Bridgewater, New Jersey
Senior Director of Corporate & Digital Marketing, 2021-2022

  • Mentored and directed staff of five marketing professionals, responsible for corporate marketing of cloud, messaging, and digital products, including company’s overall digital presence, branding, external marketing campaigns, trade shows, PR, social, events, and thought leadership projects, all designed to support and align with key sales objectives.

  • Directed internal design team, marketing vendor relationships and effectively allocated resources within $3M marketing budget.

  • Led and launched syncX branding refresh across digital, social, investor relations and corporate marketing channels resulting in 60% site traffic increase in 1H 2021 as compared to 1H 2020.

  • Completed email and social marketing campaigns in support of Synchronoss Email Suite, Advanced Messaging, and spatialSUITE products that created eight new sales opportunities with over $15M in bookings value.

  • Increased social media presence through new content including infographics, use cases, videos and whitepapers, resulting in 9K new LinkedIn followers of company’s corporate account over course of six months.

Director of Product Marketing, 2016-2021

  • Led team of five marketing professionals globally, responsible for product marketing of all solutions. Oversaw go-to-market strategies, product positioning and messaging, sales material development and distribution, trade show and product demo execution, training material development, and external marketing campaign initiatives.

  • Played strategic role between sales and product management teams by developing key sales and marketing materials that led to the completion of multiple contracts across all three product areas.

  • Managed creative development, product demo execution, and presentation at Consumer Electronics Show (CES),  Mobile World Congress, Mobile World Americas, TM Forum, and SNCR Investor Day.

  • Built account based marketing and digital marketing campaigns that effectively communicated product benefits to targeted accounts that evolved into sales accepted leads, enhancing sales funnel.

 Senior Product Marketing Manager, 2015-2016

  • Supervised staff of three marketing professionals globally, providing necessary product awareness for cloud solutions within company product portfolio, through development of sales materials including pitch decks, case studies, sales sheets, white papers, training materials, sales team training, and product demos.

  • Worked with external agencies to develop highly effective product demos and training modules that highlight core benefits of solutions.

  • Designed and facilitated quarterly global sales team meetings to educate team on products, key benefits, and marketing materials.

SPRINT, Warren, New Jersey
Product Marketing Manager, 2014-2015

  • Developed and implemented product marketing plans for prepaid products and services to achieve business objectives resulting in attainment of sales goals for Sprint Prepaid Group brands including Boost Mobile, Virgin Mobile, Broadband2Go, and payLo.

  • Managed development of product requirements, go-to-market plans, product launch activities, and lifecycle management of assigned products. 

  • Worked cross-functionally throughout product lifecycle to ensure marketing plan initiatives were executed effectively.

  • Directed single prepaid roadmap of all offers, products, and devices distributed weekly to cross functional team.

ADDITIONAL EXPERIENCE 

SPRINT, Warren, New Jersey, Device Marketing Manager, 2012-2014

Served as marketing lead and project manager for development and delivery of all aspects of new device launches including development of core marketing assets, packaging, and launch tactics for Sprint Prepaid Group brands. Functioned as subject matter expert within prepaid marketing organization, focused on effective marketing and launch of new devices. Maintained packaging structure and materials used for each brand to ensure brand, green, and sustainability requirements were consistently met by outside suppliers.

SPRINT, Warren, New Jersey, Prepaid Marketing Project Manager, 2009-2012

Served as primary point of contact within prepaid organization for planning and execution of marketing communications for Sprint Prepaid Group brands including Boost Mobile and Assurant Wireless. Oversaw brand design, identity design and creative development for new products and services, handset package design, in-package design, merchandising fixtures, POS, collateral, events, and web.  

VIRGIN MOBILE, Warren, New Jersey, Retail & Merchandising Project Manager, 2007-2009

PHILIPS LIGHTING COMPANY, Somerset, New Jersey, Marketing Communications Specialist, 2004-2007

MAGLA PRODUCTS, Morristown, New Jersey, Graphic Designer, 2002-2004

EDUCATION

PRATT INSTITUTE, New York, New York
MPS, Design Management 

THE COLLEGE OF NEW JERSEY, Ewing, New Jersey
BFA, Graphic Design, Minor in Marketing

AWARDS & RECOGNITION

Above & Beyond Award Winner, Q1 2019
SYNCHRONOSS TECHNOLOGIES

Leadership Development Program Participant, 2017
SYNCHRONOSS TECHNOLOGIES